Name: Cavusgil, S. Tamer
 
Background:

S. Tamer Cavusgil is Professor of Marketing and International Business, and Executive Director of the Center for International Business Education and Research at Michigan State University. His research mainly revolves around international marketing strategy such as "Internal Determinants of Export Marketing Behavior", "Degree of Internationalization", and "Product and Promotion Adaptation".

Abstract:

Cavusgil, S. Tamer, and Zou, Shaoming (1994). "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures." Journal of Marketing, 58(January), 1-21.

The study attempts to examine marketing strategy of export ventures from a new perspective. First, the unit of analysis is an individual product market export venture of firm, but not the export ventures at the overall firm level. Second, the export ventures is considered from a strategic perspective, and hence a theoretical framework in which export performance is determined by the export strategy, internal and external environments is proposed and tested. Data are collected through in-depth personal interviews with export marketing managers, and the results support the proposed conceptualization of export performance. Briefly stated, the findings, suggest that (1) export performance can be enhanced substantially through product adaptation strategy; (2) managementís international experience, competence, and commitment to the venture contribute to export performance, and (3) managers need to develop a network of competent foreign distributors and strengthen their ability to perform marketing, distribution, and customer service functions through appropriate support and training.
 

References:

Osland Gregory E. and Cavusgil S Tamer (1998). "The use of multiple-party perspectives in international joint venture research." Management International Review. 38(3), 191-202.

Aulakh Preet S., Cavusgil S Tamer and Sarkar MB. (1998). "Compensation in international licensing agreements." Journal of International Business Studies. 29(2), 409-419.

Cavusgil S Tamer (1998). "Internationalizing doctoral education in business: A call for action." Thunderbird International Business Review. 40(1), 77-85.

Deligonul Z Seyda and Cavusgil S Tamer (1997). "Does the comparative advantage theory of competition really replace the neoclassical theory of perfect competition?" Journal of Marketing. 61(4), 65-73.

Cavusgil S Tamer (1996). "A call for business-education cooperation in research." Journal of International Marketing. 4(4), 3.

Cavusgil S Tamer and Das Ajay (1997). "Methodological issues in empirical cross-cultural research: A survey of the management literature and a framework." Management International Review. 37(1), 71- 96.

Cavusgil Tamer S. (1997). "Measuring the potential of emerging markets: An indexing approach." Business Horizons. 40(1), 87-91.

Cavusgil S Tamer (1996). "Pricing for global markets." Columbia Journal of World Business. 31(4), 66-78.

Duarte Luiz Guilherme and Cavusgil S Tamer (1996). "Internationalization of the video industry: Unresolved policy and regulatory issues." Columbia Journal of World Business. 31(3), 88-99.

Myers M B. and Cavusgil S Tamer (1996). "Export pricing strategy-performance relationship: A conceptual framework." Advances in International Marketing. 8), 159-178.

Knight Gary A. and Cavusgil S Tamer (1996). "The born global firm: A challenge to traditional internationalization theory." Advances in International Marketing. 8), 11-26.

Sarkar Mitrabarun and Cavusgil S Tamer (1996). "Trends in international business thought and literature: A review of international market entry mode research: Integration and synthesis." International Executive. 38(6), 825-847.

Osland Gregory E. and Cavusgil S Tamer (1996). "Performance issues in U.S.-China joint ventures." California Management Review. 38(2), 106-130.

Osland Gregory E. and Cavusgil S Tamer (1996). "Performance issues in U.S.-China joint ventures." California Management Review. 38(2), 106-130.

Cellich Claude And Cavusgil S Tamer (1995). "An export marketing plan for small companies." International Trade Forum. (2), 22-31.

Cavusgil S Tamer, Yeoh Poh Lin and Mitri Michel (1995). "Selecting foreign distributors: An expert systems approach." Industrial Marketing Management. 24(4), 297-304.

Eroglu Sevgin (1995). "Internationalizing Business Education: Meeting the Challenge." Journal of International Marketing. 3(1), 93-94.

Cavusgil S Tamer (1995). "From the editor in chief." Journal of International Marketing. 3(1), 3-7.

Cavusgil S Tamer (1994). "Fulbright scholar views education in Australia." Marketing News. 28(14), 15-15.

Cavusgil S Tamer (1994). "A quiet revolution in Australian exporters." Marketing News. 28(11), 18-18.

Cavusgil S Tamer and Zou Shaoming (1994). "Marketing strategy-performance relationship: An investigation of the empirical link in export market ventures." Journal of Marketing. 58(1), 01-21.

Cavusgil S Tamer, Zou Shaoming, and Naidu G M. (1993). "Product and promotion adaptation in export ventures: An empirical investigation." Journal of International Business Studies. 24(3), 479-506.

Ozsomer Aysegul, Mitri Michel and Cavusgil S Tamer (1993). "Selecting international freight forwarders: An expert systems application." International Journal of Physical Distribution and Logistics Management. 23(3), 11-21.

Cavusgil S Tamer (1993). "Preparing for export marketing." International Trade Forum. (2), 16-19.

Evirgen Cuneyt, Bodur Muzaffer and Cavusgil S Tamer (1993). "Information needs of exporters: An empirical study of Turkish exporters." Marketing Intelligence and Planning. 11(2), 28-36.

Cavusgil S Tamer and Kirpalani V H. (1993). "Introducing products into export markets: Success factors." Journal of Business Research. 27(1), 1-15.

Cavusgil Tamer, Yavas Ugur, and Bykowicz Sandy (1992). "Preparing Executives for Overseas Assignments." Management Decision. 30(1), 54-58.

Ozsomer Aysegul, Evirgen Cuneyt, Mitri Michael and Cavusgil S Tamer (1992). "Validating Expert Systems in International Marketing." Marketing Intelligence and Planning. 10(9), 25-34.

Cavusgil S Tamer, Mitri Michel, and Evirgen T Cuneyt (1992). "A Decision Support System for Doing Business with Eastern Bloc Countries: The Country Consultant." European Business Review. 92(4), 24-34.

Cavusgil Tamer, Yavas Ugur, and Bykowicz Sandy (1992). "Preparing Executives for Overseas Assignments." Management Decision. 30(1), 54-58.

Ozsomer Aysegul, Bodur Muzzafer and Cavusgil S Tamer (1991). "Marketing Standardisation by Multinationals in an Emerging Market." European Journal of Marketing. 25(12), 50-64.

Cavusgil S Tamer (1991). "Internationalization of Business and Economics Programs: Issues and Perspectives." Business Horizons. 34(6), 92-100.

Cavusgil S Tamer, Yavas Ugur and Elvey Lisa A. (1991). "Stability of Store Selection Criteria: A Multinational Study." Marketing Intelligence and Planning. 9(2), 23-28.

Subramanian T S R. and Cavusgil S Tamer (1990). "Handicrafts: Developing Export Potential." International Trade Forum. 26(2), 10-13,33.

Cavusgil S Tamer (1990). "The Importance of Distributor Training at Caterpillar." Industrial Marketing Management. 19(1), 01-09.

Yavas Ugur and Cavusgil S Tamer (1989). "Management Know-How Transfer to Developing Countries: Efficacy of Specialized Training Courses." Management International Review. 29(3), 72- 80.

Cavusgil S Tamer and Sikora E. (1988). "How Multinationals Can Counter Gray Market Imports." Columbia Journal of World Business. 23(4), 75-85.

Cavusgil S Tamer (1988). "Unraveling the Mystique of Export Pricing." Business Horizons. 31(3), 54-63.

Arora Raj and Cavusgil S Tamer (1987). "A Microcomputer Software for Salesforce Structuring." Journal of Sales Management. 4(2), 21-24.

Tuncalp Secil, Yavas Ugur and Cavusgil S Tamer (1987). "An Assessment of Saudi Arabia's Trade Performance with Selected Trading Partners." Management International Review. 27(3), 45- 53.

Cavusgil S Tamer (1987). "Qualitative Insights into Company Experiences in International Marketing Research." Journal of Business and Industrial Marketing. 2(3), 41-54.

Cavusgil S Tamer and Yavas Ugur (1987). "Test Marketing: An Exposition." Marketing Intelligence and Planning. 5(3), 16-19.

Cavusgil S Tamer and Yavas Ugur (1987). "Supplier Selection in International Markets: A Study of Saudi Importers." Industrial Marketing and Purchasing. 2(2), 19-28.

Yavas Ugur, Tuncalp Secil and Cavusgil S Tamer (1987). "Assessments of Selected Foreign Suppliers by Saudi Importers: Implications for Exporters." Journal of Business Research. 15(3), 237-246.

Cavusgil S Tamer and Naor Jacob (1987). "Firm and Management Characteristics as Discriminators of Export Marketing Activity." Journal of Business Research. 15(3), 221-235.

Cavusgil S Tamer and Hutchinson Karl (1987). "Pan-European TV Opens Up New Multinational Markets." Marketing News. 21(7), 8.

Naor Jacob And Cavusgil S Tamer (1986). "Recent Changes in Enterprise Management and Marketing Practices in Romania." European Journal of Marketing. 20(10), 43-54.

Amine Lyn S., Cavusgil S Tamer and Weinstein Robert I. (1986). "Japanese Sogo Shosha and the U.S. Export Trading Companies." Journal of the Academy of Marketing Science. 14(3), 21-32.

Amine Lyn S. and Cavusgil S Tamer (1986). "Export Marketing Strategies in the British Clothing Industry." European Journal of Marketing. 20(7), 21-33.

Cavusgil S Tamer (1986). "Marketing's Promise for Hospitals." Business Horizons. 29(5), 71-76.

Amine Lyn S. and Cavusgil S Tamer (1986). "Demand Estimation in a Developing Country Environment: Difficulties, Techniques and Examples." Journal of the Market Research Society. 28(1), 43-65.

Arora Raj, Cavusgil S Tamer and Nevin John R. (1985). "Evaluation of Financial Institutions by Bank Versus Savings & Loan Customers: An Analysis of Factor Congruency." International Journal of Bank Marketing. 3(3), 47-55.

Arora Raj and Cavusgil S Tamer (1985). "Image and Cost Factors in the Choice of Mental Health-Care Organizations: A Causal Model." Journal of the Academy of Marketing Science. 13(4), 119-129.

Cavusgil S Tamer (1985). "Guidelines for Export Market Research." Business Horizons. 28(6), 27-33.

Weinstein Robert, Goitein Bernard and Cavusgil S Tamer (1985). "Evaluating Promotional Dimensions of Energy-Conservation Programmes by Utility Companies." International Journal of Advertising. 4(2), 95-104.

Hitt Charles and Cavusgil S Tamer (1985). "Study Shows Consumers Receptive to Hospital Ads." Marketing News. 19(19), 21-22.

Bodur Muzaffer and Cavusgil S Tamer (1985). "Export Market Research Orientations of Turkish Firms." European Journal of Marketing. 19(2), 5-16.

Cavusgil S Tamer (1985). "Factor Congruency Analysis: A Methodology for Cross-Cultural Research." Journal of the Market Research Society. 27(2), 147- 155.

Smith Lois R. and Cavusgil S Tamer (1984). "Marketing Planning for Colleges and Universities." Long Range Planning. 17(6), 104-117.

Cavusgil S Tamer (1984). "Differences Among Exporting Firms Based on Their Degree of Internationalization." Journal of Business Research. 12(2), 195-208.

Cavusgil S Tamer and Yavas Ugur (1984). "Transfer of Management Knowhow to Developing Countries: An Empirical Investigation." Journal of Business Research. 12(1), 35-50.

Cavusgil S Tamer (1984). "Organizational Characteristics Associated with Export Activity." Journal of Management Studies. 21(1), 3-22.

Amine Lyn, Sitale Edward and Cavusgil S Tamer (1983). "Launching a Weaning Food in a Developing Country: The Moroccan Experience." European Journal of Marketing. 17(5), 44-54.

Amine Lyn S. and Cavusgil S Tamer (1983). "Mass Media Advertising in a Developing Country: The Case of Morocco." International Journal of Advertising. 2(4), 317- 330.

Cavusgil S Tamer (1983). "Exporters Wrestle with Market and Distributor Selection Problems in Penetrating New Markets." Marketing News. 17(26), 10.

Cavusgil S Tamer and Reitinger Debbie (1983). "Community Hospitals Must Emphasize Human Relations." Marketing News. 17(25), 12.

Kaynak Erdener and Cavusgil S Tamer (1983). "Consumer Attitudes Towards Products of Foreign Origin: Do They Vary Across Product Classes?." International Journal of Advertising. 2(2), 147- 157.

Cavusgil S Tamer (1983). "Public Policy Implications of Research on the Export Behavior of Firms." Akron Business and Economic Review. 14(2), 16-22.

Cavusgil S Tamer and Godiwalla Yezdi M. (1982). "Decision-Making for International Marketing: A Comparative Review." Management Decision. 20(4), 47-54.

Cavusgil S Tamer (1982). "Study Finds 3 Car Aftermarket Segments." Marketing News. 16(8), 7.

Kaynak Erdener and Cavusgil S Tamer (1982). "The Evolution of Food Retailing Systems: Contrasting the Experience of Developed and Developing Countries." Journal of the Academy of Marketing Science. 10(3), 249-268.

Kleimenhagen Arno and Cavusgil S Tamer (1982). "Financial Counselors Should Adopt Sequential Screening Approach When Recruiting Clients." Marketing News. 15(26), 3-4.

Kaynak Erdener, Tesar George and Cavusgil S Tamer (1980/81). "The Introduction of Technologically New Products by the U.S. Government." Journal of General Management. 6(2), 32-41.

Cavusgil S Tamer and Nevin John R. (1981). "Internal Determinants of Export Marketing Behavior: An Empirical Investigation." Journal of Marketing Research. 18(1), 114-119.

Cavusgil S Tamer (1980). "On the Internationalisation Process of Firms." European Research. 8(6), 273-281.

Cavusgil S Tamer and Yanzito Richard A. (1980). "Consulting Services and Trade Co-ops Can Assist Small Firms in Exporting." Marketing News. 14(8), 1,3.

Cavusgil S Tamer, Bilkey Warren J. and Tesar George (1979). "A Note on the Export Behavior of Firms: Exporter Profiles." Journal of International Business Studies. 10(1), 91-97.
 



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